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Interview: Don’t Use Social Media For Its Own Sake – Use It In A Creative Way...
This is the second and final part of my interview with Volker Gaßner, head of the Greenpeace press office in Hamburg, Germany. You can view the first part here. In this second part, Volker narrates how...
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The More Different We Are, The Closer We Become
Occasionally in the office, you have the luxury of just sitting back and listening. I recently found myself in this situation when a member of our newly created Influencer Advisory Board met with our...
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New Year, new job? How to land the PR job of your dreams
It’s that time of year when we start to review our lives, and careers. Are we challenged enough? Are we satisfied enough? Are we currently the best we can be? If the answer is no, then it’s time to...
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I Have A Dream: To Be A Better Public Speaker
Believe it or not, we are all public speakers. Whether you’re presenting in a boardroom, pitching a reporter, or interviewing for a new position, at some point in your career you’ll be speaking in...
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PR 101: Building strong media relations in mainland China and Hong Kong (part 2)
Following on from my first post about the different media landscapes in mainland China (which is huge, with citizen journalism becoming popular) and Hong Kong (which is smaller, but with a much more...
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How to Make a Great First Impression
Top tips for making a good first impression The German philosopher Arthur Schopenhauer states “It is only at the first encounter that a face makes its full impression on us.” It takes less than three...
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Five Traits of a PR rock star
Many journalists who turned into public relations professionals (and I am one of them) have been asked why they decided not to be a reporter anymore. Is it that life as a PR consultant is better and...
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Summer Intern Season: How to Stand Out Among a Sea of Candidates
It’s that time of year again. Final exams are coming to a close, you’ve got a few all-nighters left to wrap up your final papers, and it’s time to nail down that summer internship that will provide...
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Landing Your First PR Job
So you want to have a career in PR. Where to start? As a college senior looking for a full-time job in this industry, this thought was going through my head just a few short months ago. It can seem...
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Top 3 HR trends in PR for 2015
As the market for top talent shrinks and the competition for high caliber talent increases, we’ll see organizations focus on those strategies that add to their competitive employer brand proposition....
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